The Chhapai: Not Just a Name

🧵 The Chhapai: Not Just a Name Naming something is an art. Whether it’s a child or a company, you’re not just picking words. You’re choosing meaning. You’re defining a future. You’re putting a flag in the ground and saying: “This is who we are.” When we started working on our vision, The Chhapai wasn’t[…]

🤔 Google Is Confused. Are We a T-Shirt Brand or a Printing Shop?

So I searched “The Chhapai” on Google… And guess what? Even Google doesn’t fully know who we are yet. Some results show us — a new clothing brand making cool, expressive t-shirts and hoodies. But then, some other results talk about printing services — like business cards, diaries, and mugs. Wait… what? 😵‍💫 😅 What’s[…]